What is Social Media Marketing?
Social Media Marketing or SMM is a major part of the internet marketing landscape. There was over 4 billion dollars spent 2012 on SMM. 64% of US advertisers plan to increase their social media ad spent in 2013. Have you ever seen a commercial or other advertising with a Facebook or Twitter icon? Of course you have, because Social Media Marketing is a great way to help get your name out there and brand your business. With instant access to your fans, you can share your information real time with breaking news and updates.
Social Media is relationship building and can be one of the best options of Internet marketing for most types of businesses. Any business that can benefit from a “word of mouth” or referral business, could have great success with Social Media Marketing. With Social Media marketing we can use different techniques to draw potential clients to “Like” your Facebook page, join your Google + “Circle”, or “Follow” your business on Twitter.
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Do I need Social Media Marketing?
Well every business is different and has different needs but most businesses could benefit from Social Media. The benefit of Social Media is the ability to almost instantly communicate with your customer base to share information. Let them know of a sale that is coming up, maybe a new product line for them to look out for, or just share some information about a new location you are opening. SMM is there to build trust and open up new and interesting conversations with your clients. This is also a great way to show that you are an authority on in your genre and that they should look to you for answers. So if you have a business where you can benefit sharing information with your clients, then it is a must have!